neuroaesthetics
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Exploring the Beauty of Tradition: How Fractal Geometry Influences Visual Attention in Architectural Design
JOURNAL PUBLICATION CITATION: Brandon R. Ro and Xavier Parareda, “Exploring the Beauty of Tradition: How Fractal Geometry Influences Visual Attention… Read More
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ARC 4530 – Culture and Behavior in Architecture (Spring 2025)
SPRING SEMESTER 2025 – UTAH VALLEY UNIVERSITY COURSE DESCRIPTION … Read More
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Beauty and the Brain: Reconsidering the Role of Ornament in Architecture
Earlier last month I was privileged to present the following peer-reviewed paper titled “Technological Modes of Making Architecture” during the… Read More
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Architectural design, visual attention, and human cognition: Exploring responses to federal building styles
ABSTRACT: This article examines the ongoing architectural debate surrounding styles for American government buildings. It tests the results of the 2020… Read More
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Beauty and Transcendence in Architecture: Four Ideals for the Secular Age
I was privileged to deliver a conference paper titled “Beauty and Transcendence in Architecture: Four Ideals for the Secular Age”… Read More
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Invited Panelist for the 2022 Traditional Architecture Gathering
What is in store for the future of architectural education and the profession in the next decade, especially in light… Read More
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ARC 4530 – Culture and Behavior in Architecture (Spring 2021)
SPRING SEMESTER 2021 – UTAH VALLEY UNIVERSITY COURSE DESCRIPTION … Read More
Tetrad Architecture & Planning 