Measurement, Methodology, Evaluation
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Exploring the Beauty of Tradition: How Fractal Geometry Influences Visual Attention in Architectural Design
JOURNAL PUBLICATION CITATION: Brandon R. Ro and Xavier Parareda, “Exploring the Beauty of Tradition: How Fractal Geometry Influences Visual Attention… Read More
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ARC 4530 – Culture and Behavior in Architecture (Spring 2025)
SPRING SEMESTER 2025 – UTAH VALLEY UNIVERSITY COURSE DESCRIPTION … Read More
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Beauty and the Brain: Reconsidering the Role of Ornament in Architecture
Earlier last month I was privileged to present the following peer-reviewed paper titled “Technological Modes of Making Architecture” during the… Read More
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Recreating the Past-A Digital Exploration of the 6th Century Basilica at Horvat Beit Loya
This research project aims to digitally reconstruct the early 6th century Byzantine church complex at Horvat Beit Loya, often referred… Read More
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Discovering Ancient Sacredness: Exploring the Astro-Architectural Orientation of Christian Churches in Israel and Palestine
ABSTRACT: Churches have played a major role in society and are very specific to their religion. The very direction one faces… Read More
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Turning Towards the Lord: Latter-Day Saint Temple Astro-Architectural Orientation
ABSTRACT: This research analyzes the astronomical orientation of temples following the teachings of the Church of Jesus Christ of Latter-Day Saints.… Read More
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Architectural design, visual attention, and human cognition: Exploring responses to federal building styles
ABSTRACT: This article examines the ongoing architectural debate surrounding styles for American government buildings. It tests the results of the 2020… Read More
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ARC 4530 – Culture and Behavior in Architecture (Spring 2021)
SPRING SEMESTER 2021 – UTAH VALLEY UNIVERSITY COURSE DESCRIPTION … Read More
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The Experience of President Abraham Lincoln’s Cottage
The Experience of President Lincoln’s Cottage From December 2015 to January 2018, I served as a research consultant together with… Read More
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Understanding the Impact of School Design on Academic Performance
Understanding the impact of school design on academic performance is critical for educators and designers. How one goes about evaluating… Read More
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Understanding Extraordinary Architectural Experiences through Content Analysis of Written Narratives
Sir. Winston Churchill once said, “We shape our buildings; thereafter, they shape us.” Architecture has the power to positively affect human… Read More
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Evaluating Quality Learning Environments: A Case Study
Evaluating the quality of a learning environment is a key component for understanding the value of architectural design and its… Read More
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What is a Temple? Mormon and Non-Mormon Architectural Perceptions
“What is a Temple? A Preliminary Assessment of Mormon and Non-Mormon Architectural Perceptions for Designers” ABSTRACT: The Mormon landscape is comprised… Read More
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Measuring Architectural Phenomenology through Qualitative Analysis
“Measuring Architectural Phenomenology through Qualitative Analysis: Studying Written Narratives of Extraordinary Architectural Experiences.” ABSTRACT: How can designers and researchers investigating… Read More
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Effects of Catholic Sacred Architecture on Transformative Human Experience
THE EFFECTS OF CATHOLIC SACRED ARCHITECTURE ON TRANSFORMATIVE HUMAN EXPERIENCE: A (Re)evaluation of Evidence-Based Design through an Empirical Test of… Read More
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The Effect of Gender, Age, and Education in Extraordinary Aesthetic Experiences
“The Effect of Gender, Age, and Education in Extraordinary Aesthetic Experiences” Authors: Julio Bermudez, Brandon Ro Proceedings of the 44th… Read More
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The Idealized Temple Morphology: Surveying the Public Perception of Sacred Architecture
“The Idealized Temple Morphology: Surveying the Public Perception of Sacred Architecture” Author: Brandon Ro The Visibility of Research: Proceedings of… Read More




